Chris Zachary Zukowski

Game Marketing Consultant / Strategist

Chris Zukowski is a game marketing consultant and strategist. He has helped Games as a Service companies, Indie Publishers, and single-person teams understand their audience and communicate with them in a more personal way. He specializes in creating fantastic Steam pages that sell themselves and setting up Email marketing campaigns that your fans will look forward to opening.

Sessions by Chris Zachary Zukowski

How to study the market to anticipate your game's success

Day 2 - 11:00 - 12:00

Language: English (accompanied with Mandarin/Chinese subtitles.)

Are you scared of your game’s Steam PC release? Staying up all night worrying about how it will do financially? Will the fans love your game are leave lots of bad reviews?

In this talk, I will walk you through my 3 step system for analyzing the market to estimate the sales potential, risks, and pitfalls your game might encounter when you release.

This talk is for anyone making a PC game. If you are trying to decide what game to make I will show you how to ensure you are picking a genre with real sales potential. If you are in pre-production I will show you how to anticipate what fans of your genre love or hate about the games they play. If you are nearing release I will show you how to figure where your true fans spend their time online and what they like to hear so you can tell them about your game’s launch.